Social Apps for Social Clubs

Social media apps have revolutionized how 21st century youth connect with their peers. There are different social apps that make connecting with other people very easy.  Social Media has made communication so easy that people can send messages to one another and converge on one location Because of this, social apps have become a powerful marketing and networking tool for clubs and bar owners.  When people think of going to a place where they can relax, they think of their favorite club, bar, mall, cinema or any other place they can have fun. With a smart phone that has the right Social App, people can tweet or make a Facebook post about the place and spread word about their location on the web. Let me give you an idea of how today’s youth or “party people” coordinate themselves when going for a party: Imagine there are 3 people: Sam, Jane and Bibi.

Sam sends a Facebook message to Jane “Hey, I’m going to Ziggy’s bar to chill for the evening. Want to come around? It’s going to be fun
Jane replies the message “That’s great! Can Bibi come with us?

Sam replies Jane “Great!”      

Bibi receives a message on Facebook from Jane and a tweet from Sam. All the messages say they should meet at Ziggy’s bar. They keep mounting pressure with their messages till Bibi finally agrees to join them at Ziggy’s bar. They all communicated through direct messages since we have mobile phones (Thank God for Technology). Just imagine how Technology has improved the way connections are established. There were no phone calls during this conversation. It is possible the exact words aren’t used while they sent the messages. Did you notice that the advent of SMS has brought a rise in shortcut to English? This means Jane’s message could have simply read “dts grt! Cn Bibi cm wt us?” (In case you don’t know this shortcut is a norm). Any business oriented person who owns a bar, a social or entertainment oriented club like Ziggy’s bar would understand that using a Social App is the best place to begin good communication and marketing. I want us to imagine how this conversation would have played out if Ziggy’s bar had an account on any of the Social Apps. In another scenario, we can also imagine that Jane receives a direct message from Ziggy’s bar inviting her personally.

Jane retweets the message that Sam tweets. Bibi sees the message and so does Jane’s other 2475 followers. Jane has linked her Twitter and Facebook accounts together so her 3003 friends on Facebook can also see this message. Jane and Bibi both tweet that they will be hanging out at Ziggy’s bar for the evening and the message goes viral.

This is what marketers want.

If you are the online marketer for Ziggy Bar, your first tweet was directed to your 592 followers but more than 5000 people have viewed your message. Now this is what I call free marketing and it is good for your club or bar! There are other examples of possible scenarios that we can try to create. These scenarios would all work out on Social Media and you already know how it will work out eventually. Social Media has become so influential. It has a social app for every age group that marketers can use to their advantage since most party people can access these apps from their mobile phones or devices.

Understanding the Importance Of Social Apps

I spoke to some business owners and marketers about the importance of Social Media to their business. Some of them used my counsel to their advantage. Here’s my counsel: The first set of people to understand the importance of Social Apps to their business have been able to gain financial benefits and they have become quite influential online. An example is what we saw earlier: if Ziggy’s bar goes to Facebook to post about their bar, friends of Ziggy’s bar on Facebook can repost or even post their pictures or videos while they are in bar on the bar’s page. A few interesting captions to go with the pictures or videos would be equal to advertising.

The Power Of Peer Recommendation

I have spoken and written on the power of peer recommendation. In case you don’t know there’s a lot of marketing power to be to be harnessed from Social Apps through recommendation and Peer review. Businesses that focus on recommendation and peer review from Social Apps will record outstanding success. A site like Angie’s list focuses on Peer review and recommendations. There is no difference between a few pictures posted on Facebook with a location tag of Ziggy’s bar. The only difference between Facebook and Angie’s List is that Facebook is a browsing site while Angie’s list is a destination site that discusses reviews. Bars, nightclubs, social organizations or groups will grow if they have a marketing plan that includes using a Social App. If you don’t have a Social APP marketing plan for your business, get one.


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