Social media apps have revolutionized how 21st century youth connect with their peers. There are different social apps that make connecting with other people very easy. Social Media has made communication so easy that people can send messages to one another and converge on one location Because of this, social apps have become a powerful marketing and networking tool for clubs and bar owners. When people think of going to a place where they can relax, they think of their favorite club, bar, mall, cinema or any other place they can have fun. With a smart phone that has the right Social App, people can tweet or make a Facebook post about the place and spread word about their location on the web. Let me give you an idea of how today’s youth or “party people” coordinate themselves when going for a party: Imagine there are 3 people: Sam, Jane and Bibi.
Sam sends a Facebook message to Jane “Hey, I’m going to Ziggy’s bar to chill for the evening. Want to come around? It’s going to be fun”
Jane replies the message “That’s great! Can Bibi come with us?
Sam replies Jane “Great!”
Bibi receives a message on Facebook from Jane and a tweet from Sam. All the messages say they should meet at Ziggy’s bar. They keep mounting pressure with their messages till Bibi finally agrees to join them at Ziggy’s bar. They all communicated through direct messages since we have mobile phones (Thank God for Technology). Just imagine how Technology has improved the way connections are established. There were no phone calls during this conversation. It is possible the exact words aren’t used while they sent the messages. Did you notice that the advent of SMS has brought a rise in shortcut to English? This means Jane’s message could have simply read “dts grt! Cn Bibi cm wt us?” (In case you don’t know this shortcut is a norm). Any business oriented person who owns a bar, a social or entertainment oriented club like Ziggy’s bar would understand that using a Social App is the best place to begin good communication and marketing. I want us to imagine how this conversation would have played out if Ziggy’s bar had an account on any of the Social Apps. In another scenario, we can also imagine that Jane receives a direct message from Ziggy’s bar inviting her personally.
Sam gets a Tweet from Ziggy's Bar that says "Buy 2 drinks and get 1 for free on #freefridaynight @Ziggy'sbar555; special DJ coming in from New York too".
Sam tags some of his followers; other Ziggy's bar followers can also all see the tweet. Jane is one of Sam's followers on Tweeter and she responds and tags Bibi.
Sam is excited to get a tweet from Ziggy's bar and he retweets the message instantly. Sam and Jane send direct messages to Bibi who decides to go and retweets the message.